People give when they can see where the money goes. FAPOH’s work is real and specific, but the old site buried it — and made the actual donation a chore.
We made the mission plain, put the work on display, and cut the donation down to a few honest steps.
Online donations rose 65%.
Was
Donors couldn’t see the impact, and giving was a hassle.
Now
+65% more online donations
Online donations in the six months after launch, compared with the six before.